Our Inspiring Story
In 1971, word of a new type of insignia spread through the ranks as distinguished officers from West Point traditionally strived to look their best.
A local uniform supplier, Henry Friedlander, created just the product they needed.
Uniquely manufactured insignia that has a diamond-like shine and never needs polishing grew to be the envy of all those who didn't have it.
Henry's insignia, STA-BRITE®, became universally recognized as the finest insignia money can buy, outselling other brands by a wide margin.
STA-BRITE® Founder - Henry Friedlander
What is STA-BRITE® ?
STA-BRITE® Is why your military insignia shines brighter and never needs polishing! Our founder, Henry Friedlander, created a unique plating process which ensures the symbol of your accomplishments stand the test of time.
THE ONE AND ONLY
DO NOT BE FOOLED. There are other brand names out there which are easy to mistake for ours.
We want to make sure you're getting the insignia brand you're really looking for.
Customers mistakenly search for our items using these different terms:
IF IT DOESN'T SAY STA-BRITE®, ITS NOT!