In 1971, word of a new type of insignia spread through the ranks as distinguished officers from West Point traditionally strived to look their best. A local uniform supplier, Henry Friedlander, created just the product they needed.

Uniquely manufactured insignia that has a diamond-like shine and never needs polishing grew to be the envy of all those who didn't have it.

Henry's insignia,

STA-BRITE®, became universally recognized as the finest insignia money can buy, outselling other brands by a wide margin.