In 1971, word of a new type of insignia spread through the ranks as distinguished officers from West Point traditionally strived to look their best.A local uniform supplier, Henry Friedlander, created just the product they needed.

Uniquely manufactured insignia that has a diamond-like shine and never needs polishing grew to be the envy of all those who didn't have it.

Henry's insignia,

STA-BRITE®, became universally recognized as the finest insignia money can buy, outselling other brands by a wide margin.